The Strategy Behind Place-Based Media Is To

question 89

Multiple Choice

The strategy behind place-based media is to:

• A)bring the advertising media to the consumer.
• B)use the place element of the marketing mix to impact advertising.
• C)use mobile billboards.
• D)create a media vehicle that leads in its ability to attract and retain consumer attention.
• E)provide places that are free of clutter from competition of ads.

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Definitions:

NaBr

Sodium Bromide, a chemical compound with the formula NaBr, used in medicine, as a sedative or anticonvulsant, and in photographic processing.

KI

The chemical formula for potassium iodide, an ionic compound that is used medically in thyroid blocking and also as a nutritional supplement.

Molarity

A metric determining the amount of a solute within a solution, specified as moles of the solute for every liter of solution.

Molarity

A measure of the concentration of a solute in a solution, expressed as the number of moles of solute per liter of solution (mol/L).