Yellow Pages Advertising Is Referred to as a Directional Medium

question 50

Multiple Choice

Yellow Pages advertising is referred to as a directional medium.This means that Yellow Pages ads:

• A)direct buyers to a source of product purchase.
• B)direct buyers to other ads in the IMC program.
• C)direct consumers through the response hierarchy.
• D)are used to geographically segment buyers.
• E)are a form of direct-response advertising.

---

Definitions:

Contemporaneous Presentations

Presentations or performances happening at the same time or in the same period.

Scripted Presentations

Presentations prepared with a pre-written script to ensure specific points are communicated and to maintain consistency.

Advance Organizer

A teaching strategy that involves presenting an overview or summary before the main content to facilitate learning.

Audiovisual Aids

Tools that utilize both sight and sound to enhance the learning or presentation experience, such as slides, films, or music.