How Are Audience Measurements for the Effectiveness of Product Placement

question 83

Multiple Choice

How are audience measurements for the effectiveness of product placement conducted?

• A)Independent agencies conduct recognition tests.
• B)Advertisers use trend analysis.
• C)The same methods used for audience measure of broadcast media work well.
• D)Any commonly used audience measurement method is effective.
• E)At this time,there is no one accepted standard method for audience measurement.

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Definitions:

Direct Investment

The acquisition of a controlling interest in a foreign business by means such as purchasing a company in the target country or expanding operations of an existing business in that country.

Overseas Production

The manufacturing of goods in a country different from where the products are sold, often to take advantage of lower labor costs or other economic conditions.