The Strategy Behind Place-Based Media Is To

question 89

Multiple Choice

The strategy behind place-based media is to:

• A)bring the advertising media to the consumer.
• B)use the place element of the marketing mix to impact advertising.
• C)use mobile billboards.
• D)create a media vehicle that leads in its ability to attract and retain consumer attention.
• E)provide places that are free of clutter from competition of ads.

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Definitions:

Consultative Style

A management approach where leaders seek input from their team members before making decisions.

Fashion Week

A series of events usually held semi-annually in major cities where designers and fashion houses display their latest collections to buyers and the media.

Group Agreement

The consensus or collective decision made by members of a group, often achieved through discussion and compromise.

Relationship-oriented Leadership

A leadership style focused on building strong interpersonal connections, fostering teamwork, and supporting the emotional needs of team members.