Critics Argue That Printaculars

question 12

Multiple Choice

Critics argue that printaculars:

• A)limit the creative flexibility of print media.
• B)alter the appearance and feel of a magazine and the reader's relationship to it.
• C)are not used enough to be considered a separate advertising category.
• D)result in horizontal promotional conflict among advertisers.
• E)hinder the evaluation of the overall benefits of a media.

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Definitions:

Ad Valorem Tariff

A customs duty or tax levied on goods, calculated as a percentage of the item's total value.

Quota

A restriction on the number of units of a particular product that can be imported into a country.