Which of the Following Statements About the Level of Advertising

question 76

Multiple Choice

Which of the following statements about the level of advertising clutter in newspapers is true?

• A)Clutter is really not a problem in newspaper advertising since most ads are very large.
• B)Clutter is not a problem with newspapers even though nearly two thirds of the average daily paper is devoted to advertising.
• C)The term clutter only relates to broadcast media,not print media.
• D)Clutter is a particularly difficult problem in newspaper advertising because it is difficult to do anything unique or creative that will grab the reader's attention.
• E)There are no advertising techniques that will cause an ad to break though newspaper clutter.

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Definitions:

Marxian Theory

A socio-political and economic ideology originating from Karl Marx, focusing on class struggle, the impacts of capitalism, and the advocacy for a classless society.

Harry Braverman

A Marxist scholar known for his work on labor and the degradation of work in capitalist societies, highlighting the separation of conception and execution in the labor process.

White-Collar Workers

Employees performing professional, managerial, or administrative work, typically characterized by higher education levels, office settings, and non-manual labor.

Bourgeois Exploitation

The economic and social exploitation of the working class by the capitalist class (bourgeoisie), as theorized in Marxist analysis, where the value produced by labor is appropriated by the owners of capital.