Which of the Following Statements About Commercial Length Is True

question 102

Multiple Choice

Which of the following statements about commercial length is true?

• A)Fifteen-second spots are the most common commercial lengths.
• B)Increasing media costs have resulted in advertisers preferring shorter commercials.
• C)Most advertisers believe shorter commercials cannot deliver a message as effectively as longer commercials.
• D)Fifteen-second spots typically sell for about the same amount as 30-second spots.
• E)Most 15 second commercials are being converted to 5 second commercials known as split commercials.

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Definitions:

Phloem

Phloem is the vascular tissue in plants responsible for the transport of sugars and nutrients from the leaves to other parts of the plant.

Sieve Tube Elements

Cells found in the phloem of vascular plants that facilitate the transport of sugars and other nutrients throughout the plant.

Lateral Meristems

Areas of localized cell division on the side of a plant that give rise to secondary tissues. Lateral meristems, including the vascular cambium and the cork cambium, cause an increase in the girth of the plant body. Compare with apical meristem.

Apical Meristems

Regions located at the tips of roots and shoots where cells divide actively, leading to plant growth in length.