The Share of a Television Audience Indicates The

question 53

Multiple Choice

The share of a television audience indicates the:

• A)percentage of the defined target market that is exposed to a message at least once during the relevant time period.
• B)percentage of households using TV tuned to a particular program in a specified time period.
• C)average number of exposures to a message received by each member of the target market.
• D)percentage of all households using television during a specific time period.
• E)number of people who responded to a televised direct-response ad.

---

Definitions:

Employee Discounts

Reduced prices offered to employees by their employer as a part of their employment benefits or incentives.

Periodic Inventory System

An inventory accounting system where updates to inventory records are made on a periodic basis, not continuously.

Physical Inventory

A process of counting and verifying the actual inventory on hand at a business location, typically performed at the end of an accounting period.

Merchandise Purchases

Transactions involved in buying goods for resale in the normal course of business, typically constituting a significant expense for retail companies.