Which of the Following Statements Describes a Limitation Associated with the Use

question 98

Multiple Choice

Which of the following statements describes a limitation associated with the use of radio as an advertising medium?

• A)The production of radio advertising is expensive.
• B)The absence of clutter means radio advertising tends to be very uncreative.
• C)Buying space for radio advertising is more expensive than buying ad space on TV.
• D)The high number of stations in most markets means there is a great deal of audience fragmentation.
• E)Radio is unable to provide marketers with a variety of integrated marketing opportunities.