The Media Plan Is a Guide For

question 56

Multiple Choice

The media plan is a guide for:

• A)development of specific creative objectives.
• B)media selection.
• C)sales and marketing forecasts and potentials.
• D)marketing research activities.
• E)observation studies.

---

Definitions:

Behavioral Questions

Questions asked in interviews that require a candidate to describe past behavior as an indicator of future performance.

Competency Questions

Questions asked during interviews designed to evaluate a candidate's ability to perform specific job-related functions based on past behavior and experiences.

Resignation Messages

Written or verbal communications provided by an employee to inform an employer of the decision to leave a job or position.

Polite Decline

Polite decline refers to the courteous refusal of an offer, invitation, or request in a way that aims to maintain goodwill and avoid offending.