Which of the Following Statements Describes a Disadvantage Associated with the Flighting

question 48

Multiple Choice

Which of the following statements describes a disadvantage associated with the flighting method of schedule advertising?

• A)Consumers have a lack of awareness,interest,and retention of promotional messages during nonscheduled times.
• B)Flighting allows the marketers to cover the entire buying cycle.
• C)Flighting may result in high costs and overexposure.
• D)Flighting eliminates concerns about wearout.
• E)There are no disadvantages associated with flighting.

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Definitions:

Moveable Type

A system of printing and typography that uses movable components to reproduce the elements of a document.

Manuscript Illumination

The art of decorating the text and borders of manuscripts with gold, silver, and vibrant colors, common in medieval times.

Petrus Christus

A Netherlandish painter of the Early Renaissance, recognized for his detailed, realistic portraits and religious scenes.

A Goldsmith

An artisan specialized in crafting objects out of gold and other precious metals, often including jewelry, utensils, and art objects.