If the Ad Is Placed on Two Shows,the Total Number

question 17

Multiple Choice

If the ad is placed on two shows,the total number exposed once is ____.

• A)coverage
• B)unduplicated reach
• C)duplicated reach
• D)frequency
• E)program rating

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Definitions:

Social Identity

An individual's sense of who they are based on their group memberships, such as nationality, religion, or social class.

Outgroup

A term denoting any group you do not belong to or identify with, often perceived less favorably than one’s own group (ingroup).

Comparison

The act of evaluating two or more items, people, or situations to identify similarities, differences, or to ascertain superiority.

Uncertainty-Identity Theory

A social psychological theory suggesting that people join and identify with groups in order to reduce feelings of uncertainty about themselves and the world.