_____ Is the Measure of the Number of Different Audience

question 3

Multiple Choice

_____ is the measure of the number of different audience members exposed at least once to a media vehicle.

• A)Frequency
• B)Reach
• C)Viewer number
• D)Coverage
• E)Exposure

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Definitions:

Simplify

To make (something) simpler or easier to do or understand.

Algebraic Expression

A mathematical phrase that can contain ordinary numbers, variables (like x or y) and operators (like add, subtract, multiply, and divide).

Trinomial

An expression containing three terms.

Monomial

A mathematical expression consisting of a single term, which may include numbers, variables, and exponents.