After Calculating Both the Brand Development Index (BDI)and the Category

question 98

Multiple Choice

After calculating both the brand development index (BDI) and the category development index (CDI) ,a media planner obtains the following results: High BDI and High CDI.What do these results imply?

• A)High market share and good market potential
• B)Low market share and good market potential
• C)High market share and monitor for sales decline
• D)Low market share and poor market potential
• E)High market share and not a good market to advertise

---

Definitions:

Red Blood Cells

Cells in the blood that carry oxygen from the lungs to the body's tissues and carbon dioxide back to the lungs.

Erythroblastosis Fetalis

A potentially fatal blood disorder in newborns caused by incompatibility between the blood types of the mother and child.

RhoGAM

A medication that prevents an Rh-negative mother from making antibodies against the Rh antigen.

Rh-positive

A blood group classification indicating the presence of the Rh antigen on the surface of red blood cells, which is a significant factor in blood transfusions and pregnancy.