When the Coverage of the Media Exceeds the Targeted Audience,this

question 73

Multiple Choice

When the coverage of the media exceeds the targeted audience,this excess is referred to as:

• A)plusage.
• B)flighting.
• C)waste coverage.
• D)geographical excess.
• E)oversaturation.

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Definitions:

U.S. Dollars

The official currency of the United States, commonly represented by the symbol $.

Return on Investment

A performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments.

Total Liabilities

The sum of all debts and financial obligations a company owes to outside parties.

Total Assets

The sum of all resources owned by a company or an individual, valued in monetary terms, which includes tangible and intangible items.