Greater Frequency Levels of Exposure Would Be Necessary If

question 63

Multiple Choice

Greater frequency levels of exposure would be necessary if:

• A)the purchase and usage cycle is short.
• B)the message is unique.
• C)a product,rather than an image,is being sold.
• D)the vehicle is relatively uncluttered.
• E)any or all of the above conditions exist.

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Definitions:

Self-Evaluation Maintenance Theory

A psychological theory that explains how people maintain their self-esteem through social comparison, reflection, and differentiation processes in interpersonal relationships.

Athletic Skills

Abilities or proficiencies developed through training and practice, specific to the demands of particular sports or physical activities.

Academically

Pertaining to schools, colleges, universities, or education and learning in general, often used to describe something related to the academic community or educational achievements.

Tend-and-Befriend

A behavior response theory which suggests that during stress, individuals, particularly women, will seek to form alliances with others as a means to cope.