Underneath the Headline,"Fully Loaded," in the Ad for Browning Shotguns

question 70

Multiple Choice

Underneath the headline,"Fully Loaded," in the ad for Browning shotguns was "Our most comprehensive line of autoloading shotguns ever." The second statement was printed in a typeface larger than the body copy but smaller than the headline.The second statement in the ad is an example of a:

• A)story line.
• B)subhead.
• C)demonstrative appeal.
• D)physiological appeal.
• E)psychological appeal.

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Definitions:

Addictive

Having the quality of causing users to develop a dependency, often compelling them to repeatedly seek out and use the substance or activity.

Selective Serotonin Reuptake Inhibitors

A class of drugs often prescribed as antidepressants, which work by increasing the amount of serotonin in the brain.

Norepinephrine

A neurotransmitter and hormone that plays a key role in alertness and the fight-or-flight response, also involved in mood regulation.

Serotonin

A neurotransmitter found in the brain that affects mood, appetite, sleep, memory, and learning, often associated with feelings of well-being and happiness.