Which of the Following Statements Is True About Informational/rational Advertising

question 75

Multiple Choice

Which of the following statements is true about informational/rational advertising appeals?

• A)The particular features,benefits,or attributes that serve as the basis for these appeals are constant across product categories.
• B)These types of appeals work well for products but not for services.
• C)The particular features,benefits,or attributes that serve as the basis for these appeals vary from one product or service category to another as well as by market segment.
• D)The particular features,benefits,or attributes that serve as a basis for these appeals generally do not vary by market segment.
• E)Informational/rational ads create feelings,images,beliefs,and meanings about the product or service.

---

Definitions:

Sexism

Prejudice, stereotyping, or discrimination, typically against women, on the basis of sex.

Gang Involvement

Participation or association with organized groups often involved in criminal activities.

Role Expectations

Socially defined behaviors and norms that an individual is expected to fulfill in a given status or position.

Expressive

Pertaining to the conveyance of thoughts, feelings, or emotions openly and effectively through various forms of communication.