Which of the Following Statements Is True About Creative Strategy

question 93

Multiple Choice

Which of the following statements is true about creative strategy and execution?

• A)A good creative strategy and execution guarantees a brand will exceed its sales objectives.
• B)A good creative strategy almost never helps generate sales for a brand.
• C)Ads that are very creative may not increase sales of a brand.
• D)Companies have no trouble coming up with creative advertising that differentiates their brands from the competition.
• E)Good creative strategy cannot help a struggling brand regain its former prominence.