Why Are Models of the Creative Process Valuable to Those

question 7

Multiple Choice

Why are models of the creative process valuable to those working in the creative area of advertising?

• A)The models let the client see what he or she is paying for.
• B)The models provide an organized approach to a creative problem.
• C)The models let creatives approach the creative process in whichever manner feels most comfortable to them.
• D)The models were developed by people who were successful advertisers themselves.
• E)The models create heuristics needed to determine whether an ad will accomplish its goals.

---

Definitions:

Quakers

A religious group officially known as the Religious Society of Friends, known for their commitment to pacifism, simple living, and equality.

Massachusetts

Massachusetts is a state in the northeastern United States, known for its significant historical events, educational institutions, and being a leader in healthcare, technology, and innovation.

Public Financing

The provision of funds by the government to support the operations of public services or subsidies for private initiatives aimed at serving the public interest.

Anglican Church

The established state church of England, formed by Henry VIII after the Pope refused to annul his marriage to Catherine of Aragon.