One of the Most Popular and Long-Running Advertising Campaigns Was

question 80

Multiple Choice

One of the most popular and long-running advertising campaigns was created by the Leo Burnett agency for Maytag appliances.The ____ or central message of the advertising campaign was "Maytag Dependability."

• A)animatic
• B)campaign theme
• C)repositioning strategy
• D)copy platform
• E)product specific preplanning input

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Definitions:

Narrative Counseling

A therapeutic approach that focuses on the stories people tell about their lives, with the aim to rewrite narratives in more empowering and positive ways.

Philosophic Stance

A particular philosophical outlook or attitude towards concepts, life, or existence.

Collaborative Counselor

A therapist who works jointly with their client, actively involving them in the therapeutic process and decision-making.

Therapeutic Relationship

This is the professional and emotional bond between a therapist and client, seen as crucial to the effectiveness of therapy.