Which of the Following Statements Is True Regarding Awards for Advertising

question 44

Multiple Choice

Which of the following statements is true regarding awards for advertising creativity?

• A)Ads that win creative awards almost always have a positive impact on sales.
• B)Most advertising and marketing people are supportive of advertising awards because they feel creative people are more concerned with creating advertising that sells their client's products than with winning awards.
• C)As a rule,all advertising people believe awards are an inappropriate way of recognizing advertising creativity that often helps sell a client's products.
• D)Not all advertising campaigns that have won creative awards have successfully generated sales for their clients' products.
• E)An award winning ad leads to higher sales as it is greatly liked and accepted by creative people.

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Definitions:

P(B)

Represents the probability of the occurrence of event B in probability and statistics.

P(A|B)

Represents the probability of event A occurring given that event B has occurred.

Independent Events

Two or more events where the outcome of one event does not affect the outcome of another.

P(A and B)

The probability of both event A and event B occurring in a joint probability distribution.