"Diamonds Are Forever," "Impossible Is Nothing" and "Just Do It

question 3

Multiple Choice

"Diamonds are forever," "Impossible is Nothing" and "Just do it" are all examples of:

• A)unique selling propositions.
• B)long-running advertising campaign themes.
• C)inherent drama appeals.
• D)copy platforms.
• E)creative blueprints.

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Definitions:

Dividend Yield

A finance ratio illustrating the yearly dividends paid by a company in comparison to its stock price.

Capital Gains Yield

The dividend growth rate or the rate at which the value of an investment grows.

Cost of Capital

The rate of return that a company must pay to its creditors and shareholders for using their capital.

Income Return

A measure of the income generated by an investment, usually expressed as a percentage of the investment's cost.