The "We Try Harder" and Wendy's "Where's the Beef?" Advertising

question 20

Multiple Choice

The "We try harder" and Wendy's "Where's the beef?" advertising campaign themes are examples of:

• A)universal selling propositions (USPs).
• B)big ideas that have been the basis for effective advertising campaigns.
• C)inherent drama approaches to developing big ideas.
• D)big ideas for ad campaigns that did not last very long.
• E)creative platforms that support products in the pioneering stage of their product life cycles.

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Definitions:

Profit Centers

Divisions or branches of a business that are treated as separate entities for profit calculation and management purposes.

Discretion

The freedom to decide what should be done in a particular situation, often within certain guidelines or rules.

Performance Evaluation

The process of assessing the effectiveness, efficiency, and productivity of an individual, group, or entity.

Cost Center

A department or segment within an organization that does not directly contribute to profit but incurs costs.