The Best Way to Reach a Narrowly Defined Group of Customers

question 90

Multiple Choice

The best way to reach a narrowly defined group of customers or a market niche is through:

• A)television advertising and billboards.
• B)personal selling and targeted direct mail.
• C)targeted direct mail and radio advertising.
• D)any form of broadcast media.
• E)transit advertising,billboards,and ads with pithy headlines.

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Definitions:

Direct Learning

A method of acquiring skills or knowledge through explicit instruction and practice, as opposed to incidental or experiential learning methods.

Development Expenditures

Costs incurred in the process of acquiring or improving skills, technologies, or assets to increase an entity’s value or capabilities.

External Sources

Entities, individuals, or organizations outside a company that provide resources, information, or support for that company.

Needs Analysis

Needs Analysis is a systematic process used to identify and evaluate the requirements or gaps between current conditions and desired outcomes, often in the context of project planning or employee development.