Which of the Following Hierarchical Response Models Views the Receiver

question 5

Multiple Choice

Which of the following hierarchical response models views the receiver of a persuasive communication as a problem solver?

• A)The AIDA model
• B)The hierarchy of effects models
• C)The innovation-adoption model
• D)The information processing model
• E)The 5-Ws model

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Definitions:

Cognitive Process

The mental activities related to thinking, understanding, learning, and remembering.

Reacting

The process of responding to stimuli or events in the environment.

Learned Helplessness

A condition resulting from the belief that one has no control over their environment, often leading to decreased motivation and depression.

Unsolvable Problems

Issues or challenges that cannot be resolved or fixed, often due to their inherent complexity or constraints.