When Marketers Develop an Advertising Message,one of Their Primary Goals

question 79

Multiple Choice

When marketers develop an advertising message,one of their primary goals is to encode the message:

• A)in a way that makes their message is unique to each individual who is exposed to the ad.
• B)so that it can only be understood by members of the target audience.
• C)so that it will be understood and interpreted in a similar way by most consumers.
• D)using nonverbal communication so as to eliminate problems with connotations and jargon.
• E)so that it requires effort to decode it.

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Definitions:

Four Ps of Marketing

A marketing mix model that consists of product, price, place, and promotion, used to pursue marketing objectives.

Environmental Forces

External factors such as social, economic, technological, competitive, and regulatory conditions that affect an organization's marketing decisions and performance.

Marketing Problem

A situation or issue that needs resolution for a business or brand to effectively reach its target market and achieve marketing objectives.

Marketing Mix

The set of tactical marketing tools - Product, Price, Place, and Promotion that the firm blends to produce the response it wants in the target market.