In 2004,Delta Airlines Was the First Major Airline to Charge

question 106

Multiple Choice

In 2004,Delta Airlines was the first major airline to charge passengers for snacks and meals.The _____ model would have been most relevant for communicating this change.

• A)hierarchy of effects
• B)AIDA
• C)innovation-adoption
• D)cognitive response
• E)information processing

---

Definitions:

Cost Of Goods Sold

The immediate expenses linked to the manufacturing of products sold by a business, comprising costs for materials and labor.

Direct Method

An approach in cost accounting that traces costs directly to cost objects without distributing indirect costs.

Inventories

The raw materials, work-in-progress products, and finished goods that a company holds for the purpose of sale in the future.

Accounts Payable

Liabilities to creditors that must be paid within a short period, usually less than a year.