Research on the Elaboration Likelihood Model (ELM)has Shown That

question 104

Multiple Choice

Research on the elaboration likelihood model (ELM) has shown that:

• A)celebrities are effective peripheral cues in a high-involvement situation.
• B)celebrities are effective peripheral cues in a low-involvement situation.
• C)the quality of message arguments is likely to be very important in a low-involvement situation.
• D)the quality of the message claims is always less likely to be persuasive than the status of the celebrity endorser.
• E)peripheral cues are more important than detailed messages in high-involvement situations.

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Definitions:

Marijuana

A psychoactive drug from the Cannabis plant used for medical or recreational purposes, known for its effects like altered senses and mood changes.

Depressant

A substance that reduces the function or activity of a specific part of the body or brain, commonly used to refer to central nervous system depressants.

Cocaine

A powerful stimulant drug derived from the leaves of the coca plant, often used recreationally and known for its abuse potential.

Alcohol

A psychoactive substance found in drinks such as beer, wine, and spirits, capable of altering mood and behavior.