Lower Level Needs Such as Hunger and Thirst Are Important

question 79

Multiple Choice

Lower level needs such as hunger and thirst are important to marketers because these needs:

• A)are the hardest to satisfy.
• B)are an ongoing source of motivation for most consumer purchase behavior.
• C)provide marketing opportunities for international marketers who do not want to make major financial investments in product adaptation.
• D)offer marketers a basis for differentiating their products.
• E)are the source for most market development strategies.

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Definitions:

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The Minnesota Multiphasic Personality Inventory-2, a comprehensive psychological assessment tool used to diagnose mental disorders.