The Perception Process Whereby Consumers Interpret Information Based on Their

question 104

Multiple Choice

The perception process whereby consumers interpret information based on their own attitudes,beliefs,motives and experiences is known as:

• A)selective attention.
• B)selective exposure.
• C)selective comprehension.
• D)selective retention.
• E)subliminal perception.

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Definitions:

Economically Viable

Refers to projects or endeavors that are capable of generating sufficient income to cover their costs and potentially generate profit.

Profitable

Referring to activities, investments, or entities that generate more revenue than the costs involved, leading to financial gain.

Labor Intensive

A process or industry requiring a large amount of human labor to produce goods or services, as opposed to being heavily automated or relying on machinery.

Capital Intensive

A business process or industry that requires large amounts of money to produce goods or services.