_____ Is a Preference for a Particular Brand That Results

question 14

Multiple Choice

_____ is a preference for a particular brand that results in its repeated purchase.

• A)A purchase intention
• B)Brand affectation
• C)Cognitive dissonance
• D)Brand loyalty
• E)A heuristic

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Definitions:

Counterproductive Behavior

Actions undertaken by employees that deliberately hinder organizational goals or their coworkers' performance.

Embezzled

Misappropriation or theft of funds placed in one's trust or belonging to one's employer.

Affective Commitment

An employee’s emotional attachment to the organization that makes the employee want to stay in the organization

Continuance Commitment

The ongoing sense of attachment an individual feels towards an organization because leaving would be costly.