Lower Level Needs Such as Hunger and Thirst Are Important

question 79

Multiple Choice

Lower level needs such as hunger and thirst are important to marketers because these needs:

• A)are the hardest to satisfy.
• B)are an ongoing source of motivation for most consumer purchase behavior.
• C)provide marketing opportunities for international marketers who do not want to make major financial investments in product adaptation.
• D)offer marketers a basis for differentiating their products.
• E)are the source for most market development strategies.

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Definitions:

Implied Authority

The power assumed to be held by an agent or employee, based on their role or position, allowing them to perform acts necessary to fulfill their duties.

Salesmanship

The skills, techniques, and art involved in effectively persuading and selling goods or services to consumers.

Commission Basis

A compensation structure where payments are made based on performance, typically a percentage of sales generated.

Fired

The termination of employment by an employer, often due to misconduct, poor performance, or economic constraints.