The Perception Process Whereby Consumers Interpret Information Based on Their

question 104

Multiple Choice

The perception process whereby consumers interpret information based on their own attitudes,beliefs,motives and experiences is known as:

• A)selective attention.
• B)selective exposure.
• C)selective comprehension.
• D)selective retention.
• E)subliminal perception.

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Definitions:

Federal Law

Legislation passed by the United States Congress that applies throughout the country, overriding state laws when there is a conflict.

Fair Housing Act

U.S. federal law that prohibits discrimination in the buying, selling, renting, or financing of housing based on race, religion, national origin, sex, disability, and family status.

Prospective Tenant

A person or entity that may potentially enter into a lease agreement to rent a property.

Definite-Term Lease

A type of lease that expires at the end of a specified term.