_____ Is an Outcome of the Alternative Evaluation Process and Represents

question 21

Multiple Choice

_____ is an outcome of the alternative evaluation process and represents a predisposition to buy a certain brand.

• A)A purchase decision
• B)A purchase intention
• C)Affective behavior
• D)Satisfaction
• E)Cognitive dissonance

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Definitions:

Attribution Theory

A theory that seeks to explain how individuals infer the causes of their own and others' behavior, attributing them to either internal dispositions or external situations.

Social Group

A collection of individuals who interact with each other and share similar characteristics and a sense of unity.

Folk Psychologists

are laypeople who apply their intuitive understanding of human behavior and mental processes without formal psychological training.

Nineteenth Century

The period from 1801 to 1900, marked by significant social, political, and technological changes worldwide.