PrimeTime Is a Multi-Product Firm That Follows an Advertising Organizational

question 67

Multiple Choice

PrimeTime is a multi-product firm that follows an advertising organizational system where the manager has the responsibility for the marketing program,including the identification of target markets as well as the development of integrated marketing communications programs that will differentiate the brands and ensures that each brand receives concentrated managerial attention.However,each brand may compete against other brands in the same company.Which advertising organizational system is PrimeTime following?

• A)Centralized system
• B)Decentralized system
• C)Creative boutique
• D)Collateral system
• E)Democratic system

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Definitions:

Potentially Major Significance

Something that could have a large and meaningful impact or importance in the future.

Energy Project

An initiative focused on the production, distribution, and consumption of energy, often aimed at improving efficiency, sustainability, or exploring alternative energy sources.

Intense Focus

Deep concentration and complete immersion in a particular task or subject matter.

Appropriate Rest Pauses

Suitable breaks or intervals of rest allowed during work or activity to prevent fatigue and improve performance.