Which of the Following Statements Is True About Advertising Agencies

question 82

Multiple Choice

Which of the following statements is true about advertising agencies?

• A)Most large,national advertisers use in-house agencies.
• B)Agencies are often used because of the skill,expertise,and experience they can offer in the advertising area.
• C)Most large agencies offer only creative services to their clients.
• D)Agencies must be used since companies do not have the capabilities of developing their own advertising.
• E)Most large advertisers are totally content with the current commission system of compensation.

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Definitions:

Risk Management

involves identifying, assessing, and prioritizing risks followed by coordinated efforts to minimize, monitor, and control the impact of unforeseen events.

CRM

Customer Relationship Management, a strategy for managing an organization's relationships and interactions with current and future customers.

Holistic View

An approach that considers all factors of a situation or system, understanding their interconnectedness and implications.

Customer

An individual or entity that purchases goods or services from another individual or entity.