Which of the Following Statements About the Role of Ad

question 57

Multiple Choice

Which of the following statements about the role of ad agency media departments is true?

• A)Large advertisers do not use media departments to purchase media time and space.
• B)Media departments do not have the ability or the authority to negotiate prices.
• C)It reviews information on demographics,and consumers' television viewing habits.
• D)Consolidating media buying is not cost effective and may reduce media efficiency.
• E)The media buyer implements the media plan by selling the actual time and space.

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Definitions:

Core Competencies

Unique abilities and advantages that an organization possesses, allowing it to outperform competitors, such as specific knowledge, skills, or resources.

Employee Assistance Programs

Programs offered by employers to help employees deal with personal problems that might adversely impact their job performance, health, and well-being.

Sources of Stress

Various factors or situations that can cause mental or emotional strain and tension in individuals.

Manage the Stress

The practice of employing techniques and strategies to regulate and mitigate stress levels for the purpose of improving one's overall well-being.