A Mobile Phone Company Uses Catherine Zeta-Jones in All of Its

question 38

Multiple Choice

A mobile phone company uses Catherine Zeta-Jones in all of its print and broadcast advertising.The extremely attractive and talented English-born actress is used because she is more likely to attract the potential consumers of mobile phones.In terms of the response stages of the persuasion matrix,the mobile phone company is trying to influence:

• A)reception.
• B)channel.
• C)attention.
• D)presentation.
• E)behavior.

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Definitions:

Quizzes

Short assessments used to measure knowledge, skills, or abilities in a specific area or subject.

Variable Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed, used in operant conditioning to modify behavior.

Reinforcement

In behavioral psychology, a process that increases the likelihood of a behavior being repeated, usually by providing a reward.

E-Mail

A method of exchanging digital messages over the Internet between people using electronic devices.