Which of the Following Statements Is True About Celebrity Endorsers

question 104

Multiple Choice

Which of the following statements is true about celebrity endorsers?

• A)Consumers who are very knowledgeable about a product or service tend to be most persuaded by celebrity endorsers.
• B)The teenage market is generally not receptive to celebrity endorsers.
• C)An individual who has strong feelings about a product will be less likely to be influenced by a celebrity endorser than someone who has a neutral attitude about the same product.
• D)Recent studies suggest celebrity endorsements are becoming increasingly more important in purchase decisions.
• E)Marketers do not have to worry about the personal images of the celebrities while choosing one to endorse a product or a service.

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Definitions:

Early Childhood

The period of human development from birth to approximately 8 years old, characterized by rapid physical growth, cognitive development, and emotional and social learning.

Overweight Adolescents

Young individuals, typically aged 10-19, whose body mass index is above the normal range for their age and height, potentially leading to health issues.

Depressed

Experiencing persistent feelings of sadness, hopelessness, and a lack of interest or pleasure in activities, affecting one's daily functioning.

Anxious

A feeling of worry, nervousness, or unease about something with an uncertain outcome.