A Commercial That Places the Strongest Points at the End

question 36

Multiple Choice

A commercial that places the strongest points at the end of the message assumes a ____,whereby the last arguments presented are the most persuasive.

• A)recency effect
• B)primacy effect
• C)sleeper effect
• D)credibility effect
• E)compliance hierarchy

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Definitions:

Contingency Table

A table used in statistics to show the frequency distribution of variables, helping to analyze the relationship between two categorical variables.

Test Statistic

A statistic used to determine whether to reject the null hypothesis in significance testing.

Nominal Variables

Categories of data that cannot be quantifiably ranked or ordered, serving as labels or names for distinguishing attributes.

Chi-Squared Test

A statistical test used to determine if there is a significant association between two categorical variables.