The Visual Portion of an Advertisement May Reduce Its Persuasiveness

question 92

Multiple Choice

The visual portion of an advertisement may reduce its persuasiveness because:

• A)the picture may attract too much attention to the product.
• B)the processing stimulated by the picture may be less controlled and less favorable than the processing stimulated by words.
• C)pictures are always low in imagery value.
• D)pictures may have a negative effect on recall.
• E)verbal communication is always more effective than nonverbal communications.