An Advertiser May Design an Ad in Which the Visual

question 101

Multiple Choice

An advertiser may design an ad in which the visual portion is incongruent with or contradicts the verbal information as a strategy to:

• A)gain consumers' attention.
• B)confuse consumers.
• C)distract consumers.
• D)get consumers to engage in more simplistic processing.
• E)distract consumers from the negative aspects of the product.

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Definitions:

Civilian to Military Production

The transition of manufacturing and production processes from civilian to military goods, typically during periods of war or military buildup.

Government Military Contracts

Agreements or contracts between a government and private companies for the provision of goods and services to the military or for defense purposes.

Nation's Top Corporations

The leading companies in a country, typically measured by revenue, profitability, or market capitalization.

Closed-Shop

A workplace where employment is conditional upon the employee's membership in a labor union, typically found in industries with strong union representation.