Which of the Following Is a Reason to Use Comparative

question 69

Multiple Choice

Which of the following is a reason to use comparative advertising?

• A)It prevents a new market entrant from positioning itself against established brands.
• B)It is a way of helping position a brand in the evoked or choice set of alternatives that consumers consider.
• C)It may be perceived as more ethical than non-comparative ads.
• D)It does not work for market leaders and,therefore,gives competitive advantage to new entrants.
• E)It is generally permitted by the Federal Trade Commission.

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Definitions:

CPI (Consumer Price Index)

An index that measures the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services.

Real Value

The value of an object, factoring in the effects of inflation on purchasing power.

CPI (Consumer Price Index)

A measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care, used to estimate the cost of living.

Nominal Price

The price of a good or service without adjusting for the effects of inflation or deflation, representing its cost in current currency terms.