The Visual Portion of an Advertisement May Reduce Its Persuasiveness

question 92

Multiple Choice

The visual portion of an advertisement may reduce its persuasiveness because:

• A)the picture may attract too much attention to the product.
• B)the processing stimulated by the picture may be less controlled and less favorable than the processing stimulated by words.
• C)pictures are always low in imagery value.
• D)pictures may have a negative effect on recall.
• E)verbal communication is always more effective than nonverbal communications.

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Definitions:

Ending Inventory

Ending inventory is the total value of goods available for sale at the end of an accounting period, calculated by adding new purchases to beginning inventory and subtracting cost of goods sold.

Periodic LIFO

An inventory valuation method where the last items placed in inventory are the first ones counted as sold, calculated at the end of an accounting period.

Cost of Goods Sold

Represents the direct costs attributable to the production of the goods sold by a company.

Ending Inventory

Ending inventory is the total value of all products, raw materials, and finished goods that are not sold at the end of an accounting period.