Which of the Following Is a Reason to Use Comparative

question 69

Multiple Choice

Which of the following is a reason to use comparative advertising?

• A)It prevents a new market entrant from positioning itself against established brands.
• B)It is a way of helping position a brand in the evoked or choice set of alternatives that consumers consider.
• C)It may be perceived as more ethical than non-comparative ads.
• D)It does not work for market leaders and,therefore,gives competitive advantage to new entrants.
• E)It is generally permitted by the Federal Trade Commission.