Which of the Following Factors Contribute the Most to the "Clutter

question 33

Multiple Choice

Which of the following factors contribute the most to the "clutter" problem in television advertising?

• A)The use of celebrities in ads
• B)The use of emotional appeals
• C)The trend toward shorter commercials
• D)The increase in zapping or channel changing via remote control
• E)The use of fear appeals

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Definitions:

Relevant

Pertaining to the matter at hand; applicable or significant in a given context or situation.

4E Framework

A marketing model focusing on four stages: Engage, Educate, Experience, and Extend, to enhance customer interaction with a brand.

Virtually

In essence or effect, if not in fact or reality; used to imply something is so nearly true that for most purposes it can be considered true.

Interactive

Describes technology, media, or processes designed for active participation and engagement between users and the system.