From an Advertiser's Point of View, One of the Strengths

question 17

Multiple Choice

From an advertiser's point of view, one of the strengths of social media is the ____.

• A) intelligence of social media users in comparison to nonusers
• B) fact that even savagely negative reviews typically lead to increased sales
• C) ease with which a single brand can come to dominate the media and hence the market
• D) ability to gather consumer data that can be used to target ads

---

Definitions:

Structures

Refers to the complex framework or arrangement of interrelated parts that make up a system or organization.

Constraints

Limitations or restrictions that affect an individual's choices or the performance of a system.

Micro and Macro

Terms used to distinguish between small-scale (micro) and large-scale (macro) perspectives or analyses, commonly used in fields like sociology, economics, and biology.

Agency and Structure

The dual concepts concerning an individual's capacity to act (agency) and the sometime constraining forces of social structure that influence that act.