The Use of Software to Empirically Analyze Online Conversations to Constantly

question 11

Multiple Choice

The use of software to empirically analyze online conversations to constantly monitor how consumers feel about brands is called _____.

• A) sentiment analysis
• B) e-commerce
• C) social currency
• D) data mining

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Definitions:

Intellectual Property

Legal rights that result from intellectual creativity, such as inventions, literary works, designs, and symbols, recognized to belong to an individual or corporation.

Trade Secrets

Information, including formulas, practices, processes, designs, instruments, patterns, or compilations of information, that is not generally known or readily accessible to others, providing a business advantage.

Bilateral

Involving or affecting two sides equally; binding on both parties.

Nondisclosure Agreement

A legal contract between parties to keep certain shared information confidential.