Groups That Call Themselves ____ May Promote Events Like Refusing

question 3

Multiple Choice

Groups that call themselves ____ may promote events like refusing to participate in "black Friday" sales.

• A) web guerillas
• B) e-commerce opponents
• C) anti-consumerists
• D) culture jammers

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Definitions:

Slotting Allowances

Fees paid by manufacturers to retailers for securing shelf space for new products, ensuring visibility in stores.

Competitive Advantage

A strategic advantage one company holds over its competitors, allowing it to generate greater sales or margins and/or retain more customers.

Competitive Advantage

The unique attributes or capabilities that allow a company to outperform its competitors, including superior products, services, processes, or technologies.

Customer Retention

The activities and actions companies and organizations take to reduce the number of customer defections and to encourage loyalty among existing customers.